Grades for Cars: A ‘Duh’ Moment in Consumerism
Stickers like this one could soon become a normal part of car shopping, according to Tech Crunch. Some cars already come with them, but the image you see to the left, with a giant letter grade, may be put to use. The thinking is that the large letter grade will give the buyer an immediate sense of how eco-healthy the car is.
The closest thing I can think of, as a consumer, is from the grocery delivery service, FreshDirect. Fresh foods are given a star rating (1-5) for how fresh they are. Most foods I buy are between 2.5 and 5 stars. In retrospect, I probably shouldn’t be so lazy that I settle for foods that rate 2.5, but I recall reminding myself that if they’re selling it it’s probably fine if I eat it. That’s terrible logic, and I hope that in the case of car-buying, buyers are wiser. I assume they would, since there are typically more options presented. With produce at a virtual grocery store, I have to buy them. Or walk to the Food Emporium and pay twice as much for something marginally better.
