People’s Choice Site of the Year

 

FWA has wrapped up its annual Site of the Year contests, and we have won the People’s Choice ‘Site of the Year’ award for our work on Lexus Dark Ride. The other winner was Arcade Fire for The Wilderness Downtown – which was easily one of our favorites as well.

If you’re not familiar, FWA (Favourite Website Awards) is the pre-eminent source for learning about the world’s best websites. They award daily, monthly and annual winners. There are two annual winners, one of which is voted on by the people (People’s Choice) and the other which is judged by a panel of industry experts.

“This year was the first year Twitter really started to push FWA’s People’s Choice Award,” said FWA’s Rob Ford. “It was great fun and impressive at times, to see the power of social media reaching fans of many of the sites. I was delighted to see Lexus – Dark Ride win the PCA as it was one of my favourite sites of the year. When I first experienced this site I was blown away by the production quality and the levels of interaction for a film. The Facebook and webcam integration really took this to a whole new level. I was totally engrossed until the very end and immediately shared the link with my close associates, which I something I rarely do these days. This project truly shows the power of the web and how, using the latest technologies, a huge idea can become a seamless reality experience. Hats off to the entire team on this one, the public voted in their thousands and I fully agree with them.”

Without the progressive minds at Lexus, this project would never have gotten off the ground. We are immensely grateful for the support Lexus gave us, and continues to give us as we work toward the launch of the CT 200h – the compact hybrid at the center of all this work.

We were privileged to work with some of the world’s best talent on Dark Ride, from the star Norman Reedus to DP Claudio Miranda to director James Brown – and of course everyone at LIME PR and Promotions, Stink Digital, Speedshape and Dinahmoe.

Here’s some quick facts about the competition:

1 Year Long Global Competition

44+ million site visits

365 Site Of The Day Winners

12 Site Of The Month Finalists

1 International Public Vote

1 People’s Choice Award Winner

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