A Big Gold Cash Register
We are more than a little excited that we just won a Gold Reggie in the Digital Campaigns category at this year’s Promotional Marketing Awards. Not only is this a great honor for us and our partners, but it proves what we hoped would be true when we started working with Lexus on Dark Ride (see the work here) – that this campaign would succeed far beyond the primary goals of gaining buzz and momentum for the car’s launch, and enticing interested people to raise their hands. From the FWA Site of the Year award to being Honored at the Webby’s, this work has gone further than we’d ever imagined. Thanks to our partners at LIME, Stink Digital, Skunk, Dinah Moe, Speedshape, Final Cut and of course Lexus for making this project what it is. Rocking it!
Speaking of selling cars, Lexus has sold more than twice as many CT Hybrids as anticipated since launching this year. As we like to say, starting with a good product is the best way to ensure success in the marketplace. Way to go Lexus!
