Skinny

Get Lucky with VITRO and ALDO

Check out our latest project, the first interactive foray for Aldo shoes, called Aldo Shoes for Life. As is our practice, we focused on the product, in this case Aldo’s fall/winter line of shoes for men and women. So we created three interactive games you’d find in your favorite casino, but unlike most casinos, in Aldo’s world almost anyone can get lucky. From Roulette to Slots and even Three Card Monty, players can experience the fun of ALDO’s newest shoes, all the while vying to win discounts on the shoe giant’s freshest footwear – and the chance to win shoes for life.

Adding to the fun is photography and video footage shot by world renowned photographer Terry Richardson, with actor Matthew Gray Gubler and model Lily Donaldson sporting these hot new shoes.

To complete this project we partnered with the development pioneers at B-Reel, whose dedication to rocking is known from east to west, north to south and possibly deep into space. Here’s our client, Douglas Bensadoun, commenting on the work we did together.

“Choosing SKINNY was part of a broader decision to delve into the interactive world,” said ALDO Creative Director & General Manager Douglas Bensadoun. “We sought a partner who could not only bring our campaign to life but also create an immersive experience that’s new and innovative, allowing our customers to participate in the campaign itself.”

That’s what we’re talking about.

Be sure to check out the experience for yourself at aldoshoesforlife.com.