ALDO Shoes For Life is FWA’s Site of the Day
What do you get when you combine one part Terry Richards, two parts Monte Carlo, and a lot of amazing shoes? You get FWA’s Site of the Day, aka Aldo Shoes For Life, a project we recently completed that proved Occam was right.
By Occam we mean his Razor, which as you’ll remember is a theorem that states that the simplest answer is probably the right one. FWA, aka the world’s foremost expert on web design, has awarded Aldo Shoes For Life the Site of the Day! This is our fourth FWA award – the last was Site of the Year for Lexus Dark Ride.
A big thanks goes out to our amazing partners at Aldo and the development wunderkin at B-Reel. Combining our creative and developmental minds was a little bit like forming Voltron, sans the giant cartoon robot.
Aldo Shoes for Life is still up and running if you’d like to try your luck, and soon there may even be some new shoes in there. Don’t forget – you can enter to win shoes for life once a day until the campaign ends. So what are you waiting for, go have som fun.








