Run on Water and Levitate at ASICS’ Latest Site
What do you do when you make the best athletic shoes in the world and want to have some fun telling people about it? If you’re ASICS, you build an experience that brings technology and innovation to life in unexpected ways. Welcome to StopAtNever.com, our latest project for the world’s best shoe maker. Come along and levitate with us – it’s easier than you’d think.
We created this site in collaboration with Kokokaka to demonstrate ASICS’ superior products and how they use technology to improve performance. Not boring third period science class stuff. But 10 “did I just see that?” web videos, made together with 13 keys and Dave Friz, that involve ASICS’ own Olympic hopefuls running on water, taking a jackhammer to their own shoes, playing tennis upside down, and catapulting people into a lake.
A parallax scrolling site, StopAtNever.com has two main content areas. The first thing you’ll see is a film. Scroll down and you’ll see another film — there are 10 total, each demonstrating a different ASICS product and a different piece of their world-leading technology.
After watching each clip you can click to the right for an interactive demo about how the technology within that product is working to help you, like the midsole geometry of the Gel-NEO33, which has lower profile decoupled slits that help you stay flexible when pushing off to the right or the left. The interactive demos explains it all, and all you have to do is slide your mouse.
We are incredibly happy with this project, and as Agency of Record for ASICS America, you can expect a lot more where this came from. Check back soon for whatever comes next.