EXPERIENCE ALDO SHOE PARADISE

Ever felt the urge to stride into a shoe store and say “I’ll take them all!”? This summer, ALDO will give one lucky winner 3 incredible minutes to grab as many pairs of ALDO shoes as they can.

This enticing free shopping spree is part of the latest effort we created on behalf of our client ALDO shoes to promote their new S/S 12 collection of shoes.

The price of entry into the contest to win this real-life shoe paradise? Just a quick trip to ALDO’s new virtual “Shoe Paradise” (www.aldoshoeparadise.com) – an immersive, engaging digital experience and on-line game that lets users guide their sartorial avatar through ALDO’s summer-inspired world, racking up points and trying on shoes from ALDO’s Spring-Summer 2012 collection. Master the ALDO obstacle course, collect all the shoes in the time allotted, and you’ll be eligible for the 3 minute shopping spree. Players who use Facebook or Twitter to share the game win bonus time to complete the challenge.

This new interactive site, created by VITRO and produced together with our friends at the interactive production shop Kokokaka, is part of a larger initiative on behalf of ALDO’s 2102 Spring-Summer collection. The vibrant digital execution features imagery that directly connects to ALDO’s print and in-store advertising from legendary fashion photographer Terry Richardson. The digital experience promotes multiple shoes, enables users to get more product information and encourages purchase.

So, stay cool this summer and check out ALDO Shoe Paradise.