ASICS’ GEL-Lyte33 Target Practice
ASICS’ latest running shoe is one of the lightest and fastest they’ve ever made and to demonstrate how powerful the new GEL-Lyte33’s technology is, we dropped America’s fastest marathoner, Ryan Hall, in the desert and told him to burn his blazing marathon pace over a series of pressure-sensitive pads connected to arrow launchers. A hundred yards away, a truck races parallel to Ryan, creating a moving canvas for the arrows to hit – but you’ll have to watch to see if Ryan hits his target.
GEL-Lyte33 is the latest in a long line of high performance, high tech products from ASICS that aim to reduce weight without sacrificing support and technology. Following up on two previous spots for ASICS’ 33 Collection, “GEL-Blur 33” and “GEL-Neo33” as well as the highly acclaimed Stop at Never website, this spot takes ASICS’ love of experimentation and spirit of ingenuity to a new level. Demonstrating that speed and precision are at the core of this product, ASICS reinforces its longstanding commitment to producing the highest quality, most technologically advanced running shoes on the market.