Colors That Run: ASICS Makes Shopper’s Marketing Fun
Oh Say hello to Colors that Run, a collaborative retail experience designed by VITRO, ASICS and Foot Locker, with a special kick-off from renown graphic artist Pinky Taylor.
It started like this. ASICS 2012 Fall line of shoes is all about color. A reckless explosion of vibrant hues. So, ASICS, VITRO and Foot Locker designed Colors That Run — an innovative retail execution which creates the illusion of paint pouring into the shoes from ASICS branded paint cans, oozing out of the shoes onto display tables, or cascading from one shoe to another in a rainbow waterfall of color.
But we didn’t stop there. ASICS and Foot Locker went so color-crazy, they invited renown graffiti artist Pinky Taylor to travel the county, stopping at Foot Lockers to create real-time art on top of the Colors That Run installations in New York, Chicago, San Diego and Miami. Check out the video above for a taste of his NYC performance at the Foot Locker on 34th Street.
VITRO designed this color-focused retail display program with street-level stopping power, as well as the power to draw customers into Foot Locker stores. Each display piece is fabricated from a custom mold, and is constructed of poly urethane foam. To achieve a realistic depiction of the swirling colors, every one of the 500 plus pieces is painted by hand. You can see elements of Colors that Run at over 500 Foot Locker and Lady Foot Locker locations across the US from now through late June.