Alaska Communications Brings The Greatest State Together
When you’re born and raised in a place you get to know its charms, idiosyncrasies and most importantly, the people. For Alaskans, that means covering a lot of ground – they live in America’s largest state. But no matter where they are, Alaska Communications keeps Alaskans connected. That’s what spurred the creation of “Great Alaska”, the newest spot from VITRO and Alaska Communications, with the help of tilt-shift phenom Sam O’Hare.
Shot across Alaska in Anchorage, Girdwood, Juneau, Kenai and Homer, this new spot shares the company’s mission – to keep the great state of Alaska connected, in effect making it smaller for families, friends, businesses and the like. VITRO helped deliver on that message with this visually appealing ad – made possible by O’Hare and his incredible use of still and motion photography.
In fact, more than 70,000 still images were captured, and a Cineflex camera was employed – as were various tools for getting the crew high enough off the ground to get just the right shots.
Work like this isn’t really work, it’s an opportunity to use art to tell a story and deliver a message. It’s the best kind of advertising because it opens the brand up to do more. In Alaska Communications’ case, they’ve been doing more since they opened for business, and “Great Alaska” is the latest reminder of their commitment. We’re equally committed to them, and couldn’t be happier with this spot.