Redbox Instant by Verizon Selects VITRO
We’re ecstatic to announce that VITRO has been awarded agency of record duties for Redbox Instant by Verizon, a new offering set to debut later this year, from Verizon and Redbox. This new joint venture will expand on the existing Redbox service by delivering the movies people want to watch digitally, in addition to the existing kiosk service used by millions of Americans.
For anyone who loves to watch the latest titles, RedboxInstant by Verizon represents the best of both the digital and physical entertainment worlds. The streaming service means you’ll be able to enjoy the new and popular entertainment you want, using the media and devices you love.
VITRO’s role is to lead creative strategy as well as all digital, social, experiential and traditional advertising executions. So, we’ve got that going for us. If you want to get updates about the new service, head to RedboxInstant.com to sign-up.