Budweiser.com Redesigned VITRO Style
It’s rare that the opportunity arises to redesign the website of a global beer brand, so when Budweiser asked VITRO to rethink their web presence we put on the coffee and told our moms not to worry, because we’d be working late. The final product incorporates the latest content-popping features, including responsive design and parallax scrolling. Big visuals and lots of movement make this site one of our favorite new creations. Click here to check out Budweiser.com first hand.
As for our thinking, we set out to create a Global web property for Budweiser that positions the brand as a patron and catalyst of great times. We wanted to create a dynamic and easy-to-update site/’publishing platform’ that can keep up with the the myriad of activities Budweiser is involved in, and is a part of. We knew we must be action driving (driving engagement with our young customer base, both physically and digitally), allow for quick interactions, maintain a ‘live’ feeling, and provide richness in terms of content, visuals and community. So, Budweiser.com is meant to serve as a quick stop for a ‘great times’ dose, a snapshot of the Bud world and community, a starting point for great experiences, a passion platform for the brand.
In order to achieve the above, we focused on a flexible visual experience that meets the demands of any browser. You’ll find responsive design and parallax scrolling throughout, which help make transitions smoother and, we think, more enjoyable to the eye. Content filtering is also taken up a notch, letting visitors easily find the areas of the site most interesting to them. There’s also a bit of magic happening on the back end, which we designed specifically to meet the brand’s needs. Scalability was vital here because the plan is to roll the site out globally, meaning lots of varied content across markets – which can be a challenge to monitor. One feature we included is a content index, making sure we know what content is enjoyed most, allowing the site administrator to constantly adapt the site content. And if a piece of content is hot in the US and Australian wants to publish on their site, we planned features like content sharing across markets into the back end to meet those needs.