CASE STUDY | Petco

Cutting through by celebrating the bond between pets and parents.

PROBLEM

Consumers couldn’t differentiate between Petco and PetSmart.
Convenience is all anyone cared about.

INSIGHT

9 out of 10 pet owners said they considered their pet to be a member of the family.
In other words: people have a relationship with their pets, not their pet supplies.

SOLUTION

We focused on the bond pet parents have with their furry family members, proving that Petco knows nothing is more important — not even convenience.

WHAT WE DID

  • Brand Purpose & POV
  • 360 Campaign Development
  • Brand Architecture
  • Retail Design
  • Connections & Ecosystem Planning
  • 360 Production

CLIENT

SHARE

Holiday Tails

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THE POWER OF TOGETHER

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DRIVING RETAIL

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Results & Accolades

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Ranked the #1 retail brand

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$16MM increased co-op/partner revenue across 7 new partners ($60MM total)