CASE STUDY | Petco

WHERE FURRY IS FAMILY

Cutting through by celebrating the bond between pets and parents.

PROBLEM

Consumers couldn’t differentiate between Petco and PetSmart. Convenience is all anyone cared about.

INSIGHT

Nine out of 10 pet owners said they considered their pet to be a member of the family. In other words: people have a relationship with their pets, not their pet supplies.

SOLUTION

We focused on the bond pet parents have with their furry family members, proving that Petco knows nothing is more important — not even convenience.

WHAT WE DID

  • Brand Purpose & POV
  • 360 Campaign Development
  • Brand Architecture
  • Retail Design
  • Connections & Ecosystem Planning
  • 360 Production

CLIENT

SHARE

THE POWER OF TOGETHER TV

DRIVING RETAIL

Results & Accolades

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0

Ranked the #1 retail brand in 2014 and 2015

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MM

$16MM increased co-op/partner revenue across 7 new partners ($60MM total)