ASICS Run With Ryan Takes Home a Pencil
We are so proud to announce that our work with ASICS, called Run with Ryan, has one a Bronze Pencil at the 2012 One Show. It’s an immense honor and reason to celebrate (don’t worry, we took care of that part already). Continue reading
Long Live Generosity; Our New York Office
For a long time we’ve been wanting to share what life is like inside VITRO. With the help of AdAge, AdWeek and the New York Egotist we were able to do just that. Click “Continue Reading” to get inside the mind of our CEO Tom Sullivan and the meaning of Brand Generosity, with Tom’s latest piece in AdAge. And while we’re at it, we thought we’d take you down the black hallway and into our New York office, where our CCO Liron Reznik shares a bit of our New York history, and we’ll take you on a photo tour through our labrynthian office. Continue reading
How to Set an Automotive Trend
Propagation Planning isn’t a new technique for us. We first used it (umm, that doesn’t mean we were the first to use it) to launch Vodafone 360 in Europe, putting the service in the hands of folks like Lily Allen, … Continue reading
People’s Choice Site of the Year
FWA has wrapped up its annual Site of the Year contests, and we have won the People’s Choice ‘Site of the Year’ award for our work on Lexus Dark Ride. The other winner was Arcade Fire for The Wilderness Downtown – which was easily one of our favorites as well.
If you’re not familiar, FWA (Favourite Website Awards) is the pre-eminent source for learning about the world’s best websites. They award daily, monthly and annual winners. There are two annual winners, one of which is voted on by the people (People’s Choice) and the other which is judged by a panel of industry experts. Continue reading
