MOVE THAT GIANT COTTON CANDY!

Check Out Our Latest Work for ASICS Gel-Neo33

ASICS Gel-NEO33 is the lightest shoe we’ve ever seen, so telling its story required some special visuals. Previously we demonstrated the ‘light’ effect by going all scientific with a bunch of ping pong balls and a huge fan. This time we turned to helium, balloons and a gaggle of athletes. Continue reading

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Beer is Art in Newcastle’s ‘Taste the Lighter Side of Dark’

Things aren’t always what they appear. This thought holds true for Newcastle Brown Ale: it’s a beer that’s dark in color, but surprisingly smooth to drink. “Taste the Lighter Side of Dark” was the theme of our advertising campaign for … Continue reading

Yankees FTW.

Facebook Timeline Designs

Mashable asked us to dream up what brand pages might look like with the new Facebook Timeline. Our director of social Colin Murphy worked with Mashable to craft the story, and our art director Cris Westrell worked over the weekend to get these mocks completed. “As we were designing these,” Colin said, “I definitely realized the potential that Brand Timelines have. Like Mark Zuckerberg said, ‘you get a clear sense of what a person (and now a brand) is like’, just from visuals and what they choose to feature.” Continue reading