PROBLEM

Awareness and perception of Children’s Hospital of Orange County (CHOC) needed strengthening, and a distinct mission wasn’t really apparent among parents, donors and
even doctors.

INSIGHT

By keeping kids healthy, CHOC keeps childhood healthy too.

SOLUTION

Celebrate the once-in-a-lifetime beauty of childhood — something that should never be put on pause, regardless of illness or injury.

WHAT WE DID

• Stakeholder Interviews
• Insights & Strategy

• Internal Creative & Design
• External Creative & Design

• Production