PROBLEM

Dirty Bird. Kickin’ Chicken. Due to feeble marketing for a quarter-century — and widespread misunderstanding of bourbon, period — Wild Turkey had sunk to a lowly state in
American culture.

INSIGHT

In spirits, so-called “weaknesses” might in fact be strengths. If accompanied by a
little education.

SOLUTION

Wild Turkey’s never-compromising embrace of traditional bourbon-making methods is proof that it’s the real deal. Complete authenticity in a landscape of fluff.